Focus Groups

Inventors often ask me about their chances of success.  I can’t give an absolute answer.  There are lots of products on the market that I don’t buy.  There are lots of products on the market that I think are really stupid.  However, somebody is buying them.  I thought...

Tradeshows

Inventors struggle with marketing for lots of reasons.  It’s expensive, difficult to understand and hard to measure.  Attending a tradeshow is the fastest and least expensive way to gather the critical information that you need to successfully get your product to...