Month: January 2010

  • The Importance of Focus Groups

    Inventors often ask me about their chances of success.  Well it’s hard for me to give an absolute answer.  There are lots of products on the market that I don’t buy.  There are lots of products on the market that I think are really stupid.  However, somebody is buying them.  That’s where the importance of…

  • Tradeshows

    Inventors struggle with marketing for lots of reasons.  It’s expensive, difficult to understand and hard to measure.  Attending a tradeshow is the fastest and least expensive way to gather the critical information that you need to successfully get your product to market. When you are looking for the right tradeshow, it should be a professional…

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