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Radio Has Tremendous Reach

According to Nielsen’s Audio Today 2019 report, radio provides access to 272 million US consumers every week, more than any other medium. The research shows that radio reaches 92% of all American adults every week — more than TV’s 87%, smartphone’s 81%, and PC’s 54%.
More people listen to the radio during a typical month in the US than use websites and apps dedicated to online search, social media, video, and e-commerce.

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