One of the most intimidating aspects of the invention process is the product launch. Not only can is it the most difficult and expensive step, it is also typically the most terrifying because of all the unknown components. The unknown can be scary. But hopefully we can help get rid of some of the accompanying anxiety by explaining what a product launch looks like.
Here
are some important truths about the product launch process:
Don’t waste money by spending it on the wrong forms of marketing
or advertising. Often times, because
inventors are clueless about the how, they default to spending a lot of funds
on advertising or marketing and just pray that it works. As with some many things, spending money with
zero discretion is a waste. You’re
better off spending your money on something like a tradeshow.
The product launch is one of your last steps in getting a product
to market. The hard truth is that by the
time you get there, most, if not all of your funds, will be gone. Don’t go into debt throwing money at a
process you don’t understand.
Find a resource that can offer you quality advice on the best way
to market your product without spending money needlessly. Archimedes’ Offspring is a great resource for
assisting in navigating the complex mind field of the product launch. Years of experience have taught them what the
less expensive options are that will also produce the most bang for your buck.
Getting from mind to market is not an easy task by any means and
the product launch can be the most difficult step to complete wisely and
frugally. Do yourself a favor and get
some help from the people who understand the process to a degree that you don’t
and potentially save yourself a fortune!
For
more information on the entire process of getting from mind to market, please
check out the Inventor’s Galaxy Guide.
