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Nov 29

I have had more inventors calling to ask me about various invention promotion companies in the last few weeks.  “Good job” for checking into things and asking questions.

You can do some checking yourself and the internet is a good place to start.  If you type the name of the company and add “scam” or “fraud” to the search, anything that has been written will show up.  Keep in mind that what you are looking for usually starts showing up after the first few pages, so keep looking. 

You can also go to the company in question and see where the home office is located and then call the Better Business Bureau for that area.  Not all companies are members of the local BBB, but people who have complaints often want someplace to vent and will contact that local BBB.

Also, the USPTO has a page at http://www.uspto.gov/inventors/scam_prevention/index.jsp. This will help you spot actions that are questionable.

Keep in mind that if you are looking for one company to do everything for you, you are leaving yourself open for scam operators.  There isn’t one “do-it-all” company.  Inventing is hard work and it takes time, money and due diligence. 

Good Luck

Rita

Nov 17

Last week Ian Osborn of Wild Ideas Light Company won “Commercial Product of the Year” award at the DaVinci Inventor Showcase.  Congratulations to Ian and Wild Ideas Light Co.

These local showcases can make a big difference for inventors.  For instance, there was a variety of judges at the showcase and they had all day to visit the exhibitors and rate the inventions on a scale of 1 to 10.  The inventors knew who the judges were because of the badge, but if they hadn’t done their home work, they didn’t know who was from the media.

Within 48 hours Ian had three different media sources contact him to write about him, his invention and his company.  It was worth the nominal fee to have access to the media.  We have tried to get to the media the conventional way but being able to be where they are looking for the new story is the key.

If you go to a large tradeshow, the media is there; but you have to go looking for them.  Look for any and all opportunities to get your message into print.  Many of the media at your local inventor showcase will have their articles online and you can get more coverage than you realize.

Once you have the article, there are a variety of ways that you can use it to send your message.  You can post it on your website, email it to other media to encourage additional interviews, mail it to  potential buyers and distributors, etc.

Good Luck.

Nov 11

We are on the fast track now to get everyone ready for the National Hardware Show in Las Vegas in May, 2011.  If you have any product that might be found at an Ace Hardware, Home Depot, Walmart, etc, then you should be at the National Hardware Show.  It is absolutely the best show in the country for anything you would find at home in the kitchen, garage, backyard or basement.  Whether it’s for people, pets, cars or gardens, it can be found at the NHS.

We plan to take 20 new products with us under the Inventor Lady.  We work the convention floor looking for distribution networks and licensing companies for all of the products.   As products are added to the line-up, you will be able to see them on the website.   If you have an invention and would like to come with us, send me an email at rita@inventorlady.com.