For this week’s segment of Invent America, Michael King and co-host Rita Crompton welcome inventor Mendel Schectman with Amaranth Vase to discuss “Manufacturing Post-Pandemic”. Amaranth Vase is an innovation for simple, easy floral care, functional as well as aesthetically beautiful. All it takes is 3 easy steps: TWIST, DRAIN, and TRIM. And you’re left with fresh flowers for longer periods of time. For more information, please visit: amaranthvase.com.
I launched this product in 2020 and found the marketing angle to be an immediate challenge. While we have come up with a plan to make advertising on social media profitable, marketing to scale has remained as my biggest challenge to date. Launching on Amazon and other 3rd part marketplaces, as well as selling wholesale to boutique florists and gift shops has rounded out the business nicely.
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Rita Crompton, known as “The Inventor Lady,” is an industry expert with decades of experience helping innovators develop their ideas into sellable products. Her knowledge and expertise covers all aspects of the invention process – patents and trademarks, engineering and manufacturing, crowdfunding, marketing and selling, and licensing. Ms. Crompton has helped inventors bring to market everything from full size functioning tractors to baby products – there’s a reason she’s called “The Inventor Lady.”
Michael King, known as “the Cajun Contractor,” has been in the home improvement and home construction industry for nearly three decades, first by working for a home improvement company and then becoming a fully licensed general contractor owning and managing his own home improvement company. For more than a decade, however, his knowledge and expertise as a general contractor have been put to use by hosting the nationally syndicated television and radio program HomeTalkUSA. Rita has been helping Inventors with their patent journey for 20 years. When you are looking for honest help in getting your idea to market Rita is the most trusted advisor you need. Learn More at www.Inventamerica.info and catch episodes and podcasts.
For help getting your product to market contact her at www.theinventorlady.com
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