Tag: national hardware shoe
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The Professional Tradeshow-The Best use of Marketing money
The Professional Tradeshow 3x’s The only way to get attention for your product is through marketing of some kind. And no doubt about it, marketing is always more expensive than planned. Experience has taught me that attending a professional trade show offers the best bang for your buck. That being said though, you should plan…
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Making the Licensing Deal!
In my last blog post, I said that the patent is not the most important part of trying to get a new product to market; so when is the patent important? The patent is critical when you need to negotiate your licensing deal. No patent-No negotiations. Your patent is the only thing that allows you…